The rapid changes in socio-economic, politics and information technology have forced the paradigm shift of pharmacy profession to meet the objectives and global needs. Today, the traditional role of pharmacists in compounding and dispensing medications is replaced by automated machineries and improved technologies. Additionally, the mushrooming of new medicines, ever escalating prices and increased drug use has resulted in medication-related problems. Therefore, since the early 1980s, efforts have been undertaken to identify the areas where pharmacists’ skills and competence needed improvement. Among many recommendations, it was advocated that components from social and behavioural sciences must be incorporated into undergraduate pharmacy curriculum. Read more. . .